Creating superior value in the eyes of the customer : an analysis of the two generic value drivers and value paths
by Andreas Fürst and Matthias Staritz
| Year of publication: |
2022
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|---|---|
| Authors: | Fürst, Andreas ; Staritz, Matthias |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 3, p. 3-23
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| Subject: | Customer Value | Value Creation | Value Perception | Value Proposition | QualityManagement | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013392003