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Einsatz des Online-Bankings zur Steigerung des Kundenwerts

Lambrecht, Jan-Stefan - 2005

Persistent link: https://www.econbiz.de/10003204117

Der Einfluss des Vertriebskanales Online-Banking auf den Kundenwert

Simon, Henrik - 2005

Persistent link: https://www.econbiz.de/10002470534

Messung und Steuerung des Kundenwerts im Privatkundengeschäft von Banken

Buess, Michael - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002701580

Customer Relationship Management (CRM) : Anwendung im Privatkundengeschäft einer deutschen Großbank

Schimanski, Marko - 2004

Persistent link: https://www.econbiz.de/10001916085

Kundenertragswert im Retail-Banking : Konzeption und Operationalisierung

Beeser, Anemone Johanna - 2003

Persistent link: https://www.econbiz.de/10002011733

Ertragssteigerungen durch Kundenzufriedenheit und Kundenbindung : Möglichkeiten und Grenzen am Beispiel eines Kreditinstituts

Daniel, Jonathan - 2001 - 1. [Aufl.]

Persistent link: https://www.econbiz.de/10001579783

Banking Marketing in Customer Value Creation

Bednarska-Olejniczak, Dorota - 2012

between the bank and its customers, and related to exchange of certain values. Banking customers evaluate market offers from …

Persistent link: https://www.econbiz.de/10013098119

A Literature Survey of Value Creation Through Relationship Banking

Ullah Bhuiyan, Hamid - 2012

Relationship banking has emerged as an important mechanism through which banks, especially the smaller ones, overcome problems associated with information asymmetry. Relationship banking also creates value for the borrowing firm through a number of channels such as more chances of loan...

Persistent link: https://www.econbiz.de/10013112568

Identifying multi-channel value co-creator groups in the banking industry

Hosseini, Monireh; Shajari, Sepideh; Akbarabadi, Mina - In: Journal of retailing and consumer services 65 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013169723

An Approach for Assessing Performance Based on Customer Value in Banking Industry

Abdolvand, Neda; Albadvi, Amir - 2021

performance has always exerted significant influence on the bank’s operation. It helps managers in investigating efficiency of … various decision making units including the branches of a bank. The novelty of this research is that it proposes the … framework for assessing the performance of bank branches based on the CLV. This research follows a performance assessment …

Persistent link: https://www.econbiz.de/10013321827