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Customer CSR expectations in the banking industry

Pérez, Andrea; Rodríguez del Bosque, Ignacio A. - In: The international journal of bank marketing : IJBM 32 (2014) 3, pp. 223-244

Persistent link: https://www.econbiz.de/10010366744

La influencia de la propensión a innovar del gestor en la implantación de programas de fidelización de clientes en el pequeño comercio

Rodríguez del Bosque, Ignacio A.; Crespo, Ángel Herrero; … - In: Cuadernos de economía y dirección de la empresa : CEDE 38 (2009), pp. 7-35

Persistent link: https://www.econbiz.de/10003836468

Los factores estímulo y personales como determinantes de la formación de la imagen de marca de los destinos turísticos : un estudio aplicado a los turistas que visitan un destino v...

San Martín, Héctor; Rodríguez del Bosque, Ignacio A. - In: Cuadernos de economía y dirección de la empresa : CEDE 43 (2010), pp. 37-63

Persistent link: https://www.econbiz.de/10003991227

Exploring the cognitive-affective nature of destination image and the role of psychological factors in its formation

San Martín, Héctor; Rodríguez del Bosque, Ignacio A. - In: Tourism management : research, policies, practice 29 (2008) 2, pp. 263-277

Persistent link: https://www.econbiz.de/10003695964

Adherence to customer loyalty programmes and changes in buyer behaviour

Collado Agudo, Jesús; Herrero Crespo, Angel; … - In: The service industries journal 32 (2012) 8, pp. 1323-1341

Persistent link: https://www.econbiz.de/10009553145

How customer novelty seeking influences customer CSR perception

Péret, Andrea; Rodríguez del Bosque, Ignacio A. - In: Marketing intelligence & planning 33 (2015) 4, pp. 486-507

Persistent link: https://www.econbiz.de/10011381530

Exploring the antecedents of hotel customer loyalty : a social identity perspective

Martínez García de Leaniz, Patricia; Rodríguez del … - In: Journal of hospitality marketing & management 24 (2015) 1/2, pp. 1-23

Persistent link: https://www.econbiz.de/10010526384

Corporate image and reputation as drivers of customer loyalty

Leaniz, Patricia Martínez García de; Rodríguez del … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 166-178

Persistent link: https://www.econbiz.de/10011552649

Análisis del valor de marca de las entidades financieras : el efecto halo y el modelo de elección discreta

Garcia de los Salmones Sanchez, Maria del Mar; Pérez … - In: Investigaciones europeas de Dirección y Economía de … 15 (2009) 2, pp. 25-42

This work aims to quantify brand equity and positioning of financial services institutions, banks and saving banks, both in consumers' and industrial' markets. Likewise, there is an attempt to identify the most relevant image dimensions when choosing an institution as the one with the highest...

Persistent link: https://www.econbiz.de/10009234332

The influence of the commercial features of the Internet on the adoption of e-commerce by consumers

Crespo, Angel Herrero; Rodríguez del Bosque, Ignacio A. - In: Electronic commerce research and applications 9 (2010) 1/6, pp. 562-575

Persistent link: https://www.econbiz.de/10008933077