This paper aims at investigating the impact of cultural ads on the consumer behavior towards different products like their attributes towards brand, attribute towards advertisement and purchase intention. Culture plays very vital role while selecting the products. This paper tests the efficiency...

The main objective of this research is to explore the relationship between key factors of culture that are directly or indirectly effecting on advertisement and brand equity. The influence of culture on advertisement is create a different impact on brand equity, in this study we are trying to...

Does the cultural background influence the success with which genetically unrelated individuals cooperate in social dilemma situations? In this paper we provide an answer by analyzing the data of Herrmann et al. (Science 2008, pp. 1362-1367), who study cooperation and punishment in sixteen...