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Modeling the effects of green advertising on brand image : investigating the moderating effects of product involvement using structural equation
Nagar, Komal - In: Journal of global marketing 28 (2015) 3/5, pp. 152-171
Persistent link: https://www.econbiz.de/10011433865
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Advertising strategies for brand image repair : the effectiveness of advertising alliances
Maehle, Natalia; Supphellen, Magne - In: Journal of marketing communications 21 (2015) 6, pp. 450-462
Persistent link: https://www.econbiz.de/10011518852
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Social networking the brand : an exploration of the drivers of brand image in the South African beer market
Beneke, Justin; Blampied, Simon; Miszczak, Sonia; … - In: Journal of food products marketing 20 (2014) 4, pp. 362-389
Persistent link: https://www.econbiz.de/10010399875
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Impact of celebrity endorsment on brand image : a communication process perspective on 30 years of empirical research
Erfgen, Carsten - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 127-137
Persistent link: https://www.econbiz.de/10010408097
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New marketing strategies the facebook
Achmedov, R. S. - In: Economics : the strategy and practice : ESP (2014) 4, pp. 73-80
Persistent link: https://www.econbiz.de/10010492494
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When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia; Fayolle, Laurene; Sabadie, William - In: International journal of arts management 18 (2016) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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Impact of brand mascot in advertising on brand image among Indian consumers
Shimpi, Siddharth Shriram - In: International journal of applied management science : IJAMS 13 (2021) 4, pp. 322-338
Persistent link: https://www.econbiz.de/10012798150
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Optimal Instagram advertising design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis; Zafeiriadis, Dimitrios; … - In: International journal of internet marketing and … 15 (2021) 4, pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
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The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 8, pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
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A study on the effects of branding on customer buying behavior with special reference to apparel brand in Ranchi
Ghosh, Durga - In: GITAM journal of management : a quarterly publication … 18 (2020) 4, pp. 37-54
Persistent link: https://www.econbiz.de/10013187310