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Advergame playing motivations and effectiveness : a uses and gratifications perspective
Youn, Seounmi; Lee, Mira - In: Advertising, promotion, and new media, (pp. 320-347). 2015
Persistent link: https://www.econbiz.de/10011708759
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Creating effective visuals for destination marketing videos : scenery vs people
Alamäki, Ari; Rhee, Cheul; Suomala, Jyrki; Kaski, Timo; … - In: Journal of vacation marketing 29 (2023) 1, pp. 141-157
Persistent link: https://www.econbiz.de/10014246957
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How an online gaming community advertises brands to members : the roles of relational bonds and trust transfer
Kim, Min-Seong; Kim, Jihye - In: Journal of current issues and research in advertising 44 (2023) 3, pp. 274-294
Persistent link: https://www.econbiz.de/10014454750
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Children's responses to advertising in social games
Rozendaal, Esther; Slot, Noortje; Reijmersdal, Eva A. van; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 142-154
Persistent link: https://www.econbiz.de/10009778537
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The gamification of advertising : analysis and research directions of in-game advertising, advergames, and advertising in social network games
Terlutter, Ralf; Capella, Michael L. - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 95-112
Persistent link: https://www.econbiz.de/10009778546
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Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van; Lammers, Nienke; Rozendaal, Esther - In: International journal of advertising : the quarterly … 34 (2015) 1, pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
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Location, integration, interruption : visual properties and recognition of video game advertising
Williams, Russell Blair - In: Journal of promotion management : innovations in … 26 (2020) 2, pp. 253-276
Persistent link: https://www.econbiz.de/10012179121
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika; Sreejesh, S. - In: Young consumers : insight and ideas for responsible … 16 (2015) 4, pp. 454-467
Persistent link: https://www.econbiz.de/10011522157