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Exploring the role of stakeholders in place branding : a case analysis of the "City of Liverpool"

Maheshwari, Vishwas; Lodorfos, George; Vandewalle, Ian - In: International journal of business and globalisation : IJBG 13 (2014) 1, pp. 104-121

Persistent link: https://www.econbiz.de/10011289474

What about the "place" in place marketing?

Warnaby, Gary; Medway, Dominic - In: Marketing theory 13 (2013) 3, pp. 345-363

Persistent link: https://www.econbiz.de/10009790640

Do cities have broad shoulders? : does motown need a haircut? ; on urban branding and the personification of place

Brown, Stephen; Campelo, Adriana - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 421-434

Persistent link: https://www.econbiz.de/10010467247

Analysis of territories marketing activities among small and medium business : a bibliometric analysis

Khomenko, Liliia; Rosokhata, Anna; Jasnikowski, Adam - In: Marketing i menedžment innovacij : m&mi (2021) 4, pp. 184-195

Persistent link: https://www.econbiz.de/10013163104

My city - my brand : the role of residents in place branding

Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010

The theoretical development of place branding is in its early stages. The most important contributions so far have come from publications "translating" insights, methods and tools from corporate branding theory to places and cities in particular. Obviously, an academic field in its early stages...

Persistent link: https://www.econbiz.de/10012618833