Marketing in der öffentlichen Verwaltung
Year of publication: |
2013
|
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Authors: | Reichmann, Steffen |
Published in: |
Marketing in Forschung und Praxis : [Jubiläumsausgabe zum 40-jährigen Bestehen der Arbeitsgemeinschaft für Marketing]. - Berlin : Uni-Edition, ISBN 3-942171-98-8. - 2013, p. 1055-1064
|
Subject: | Öffentliche Verwaltung | Public administration | Stadtmarketing | City marketing | Standortmarketing | Place marketing |
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