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Loyalty program types as drivers of customer retention: a comparison of stand-alone programs and multi-vendor loyalty programs through the lens of transaction cost economics
Rese, Mario; Hundertmark, Annika; Schimmelpfennig, Heiko; … - In: The international review of retail, distribution and … 23 (2013) 3, pp. 305-323
Persistent link: https://www.econbiz.de/10010141761
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There is nothing permanent except change : analyzing individual price dynamics in "pay-what-you-want" situations
Schons, Laura Marie; Rese, Mario; Wieseke, Jan; … - In: Marketing letters : a journal of research in marketing 25 (2014) 1, pp. 25-36
Persistent link: https://www.econbiz.de/10010259971
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When do companies have a positive duty to engage in philantrophy? : an empirical application of Mieth's five criteria for positive duties of individuals in the corporate context
Schons, Laura Marie - In: Zeitschrift für Wirtschafts- und Unternehmensethik : zfwu 18 (2017) 3, pp. 370-400
Persistent link: https://www.econbiz.de/10011780695
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Tue Gutes und rede darüber? : erfolgreiche Corporate-Social-Responsibility-Strategie und Kommunikation durch Verständnis von Kundenpräferenzen und -skepsis
Schons, Laura Marie - In: CSR und Marketing : Nachhaltigkeit und Verantwortung …, (pp. 145-168). 2017
Persistent link: https://www.econbiz.de/10011669436
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Engaging customers in coproduction processes : how value-enhancing and intensity-reducing communication strategies mitigate the negative effects of coproduction intensity
Haumann, Till; Güntürkün, Pascal; Schons, Laura Marie; … - In: Journal of marketing 79 (2015) 6, pp. 17-33
Persistent link: https://www.econbiz.de/10011410742
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Warm glow or extra charge? : the ambivalent effect of corporate social responsibility activities on customers’ perceived price fairness
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; … - In: Journal of marketing 80 (2016) 1, pp. 84-105
Persistent link: https://www.econbiz.de/10011507459
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Should charity begin at home? : an empirical investigation of consumers' responses to companies' varying geographic allocations of donation budgets
Schons, Laura Marie; Cadogan, John; Tsakona, Roumpini - In: Journal of business ethics : JOBE 144 (2017) 3, pp. 559-576
Persistent link: https://www.econbiz.de/10011757491
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Scrooge posing as Mother Teresa : how hypocritical social responsibility strategies hurt employees and firms
Scheidler, Sabrina; Schons, Laura Marie; Spanjol, Jelena; … - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 339-358
Persistent link: https://www.econbiz.de/10012030714
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Frontline employees as corporate social responsibility (CSR) ambassadors : a quasi-field experiment
Schons, Laura Marie; Lengler-Graiff, Lars; Scheidler, … - In: Journal of business ethics : JOBE 157 (2019) 2, pp. 359-373
Persistent link: https://www.econbiz.de/10012030721
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CSR as a selling of indulgences : an experimental investigation of customers' perceptions of CSR activities depending on corporate reputation
Ulke, Anne; Schons, Laura Marie - In: Corporate reputation review : an international journal 19 (2016) 3, pp. 263-280
Persistent link: https://www.econbiz.de/10011601176