The purpose of this study is to discover factors affecting employee loyalty through the relationship between service quality and management commitment from the employees' perspective on the iron and steel industry, specifically in Al Ezz Dekheila Steel Company (EZDK) (a Middle East steel...

Purpose: The purpose of this paper is to explore the role of mobile technology and related service platforms in supporting informal micro-entrepreneurships in rural Ghana. It aims to extend our knowledge through the development of a conceptual model. Design/methodology/approach: A qualitative...

The purpose of this paper is to examine how brand image, value equity (conceptualized as relationship value), and relationship equity (conceptualized as relationship quality) and customer loyalty play a vital role in the Egyptian business to business market-and to test it empirically in...

The purpose of this study is to discover factors affecting employee loyalty through the relationship between service quality and management commitment from the employees' perspective on the iron and steel industry, specifically in Al Ezz Dekheila Steel Company (EZDK) (a Middle East steel...