Krug, Kersti; Weinberg, Charles B. - In: Foundations and Trends(R) in Marketing 6 (2012) 3–4, pp. 151-326
Nonprofit organizations are continually faced with the challenge of where to allocate their limited funds and other resources across the diverse range of programs that they offer. Rather than examining each program separately, nonprofits should view their activities as a portfolio of programs....
