Introduction: Gen Z Marketing and Management in Tourism and Hospitality -- 1. Digital Natives Leading the World: Paragons and Values of Generation Z -- 2. Generation Z and Managing Multiple Generational Cohorts Simultaneously in Tourism and Hospitality -- 3. Generation Z and Tourism...

Das Buch zeigt, wie digitale Strukturen und Prozesse erkannt und neue Technologien im Marketing bewertet und genutzt werden können. Neben Grundlagen zum digitalen Tourismusmarketing stehen Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing sowie Mobile Marketing und die...

Das Buch zeigt, wie digitale Strukturen und Prozesse erkannt und neue Technologien im Marketing bewertet und genutzt werden können. Neben Grundlagen zum digitalen Tourismusmarketing stehen Suchmaschinenmarketing, User-Experience-Design, Social-Media-Marketing sowie Mobile Marketing und die...

Part I: Destination attributes and features -- Chapter 1: Nature and scope of destination marketing in emerging economies -- Chapter 2: Marketing mix strategies of emerging tourist destinations: the case of Indonesia -- Chapter 3: Special events and destination marketing strategies in emerging...

Exploring the ambiguous relationship between fandom and consumer culture, this book provides a critical overview of fans, fan cultures and fan experiences in relation to the broader experience and transformation economy. Fans and Fan Cultures discusses key theoretical concepts concerning...

A Network Analysis of Museums on Instagram -- Towards a Hybrid Minimax Recommender for Free-Roaming Museum Visits -- Developing a Multi-Channel Customer Relationship Management Strategy for Hotel Operation -- The Importance Attached to Culinary Blogs in the Promotion of Food Products with Health...