Understanding how emotions can affect pleasure has important implications for both individuals and for firms’ communication strategies. Prior research has shown that experienced pleasure often assimilates to the valence of one’s active emotions, such that negative emotions decrease pleasure....

Extrinsic incentives play a key role in motivating behavior. However, conflicting findings have been observed with respect to the effectiveness of various extrinsic incentives (e.g., a cash reward vs. a donation to charity) in motivation. We propose a novel framework that accounts for these...