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Anticipating Adaptation to Products
Wang, Jing
;
Novemsky, Nathan
;
Dhar, Ravi
- In:
Journal of consumer research : JCR ; an …
36
(
2009
)
2
,
pp. 149-159
Persistent link: https://www.econbiz.de/10008284400
Saved in:
162
Marketing management
Winer, Russell S.
;
Dhar, Ravi
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008728263
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