Marketing management
Russell S. Winer ; Ravi Dhar
| Year of publication: |
2011 ; 4. ed., internat. ed.
|
|---|---|
| Authors: | Winer, Russell S. ; Dhar, Ravi |
| Publisher: |
Boston [u.a.] : Pearson |
| Subject: | Marketing | Management | Marketingmanagement | Lehrbuch |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXI, 506 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-13-038792-9 ; 0-13-038792-4 |
| Classification: | Marketing ; Unternehmensführung |
| Source: |
Persistent link: https://www.econbiz.de/10008728263