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Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred; Dorner, Florian; Foscht, Thomas; … - In: The journal of consumer marketing 33 (2016) 1, pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
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When luxury brand rejection causes brand dilution
Khalifa, Dina; Shukla, Paurav - In: Journal of business research : JBR 129 (2021), pp. 110-121
Persistent link: https://www.econbiz.de/10012509352
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Brand extension failure and parent brand penalty : the role of implicit theories
Jain, Shailendra Pratap; Mathur, Pragya; Isaac, Mathew S.; … - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10014470743
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An ugly face, really? : a theoretical investigation into the causes of brand dilution
Denicolò, Vincenzo; Bacchiega, Emanuele; Colucci, … - 2022
Persistent link: https://www.econbiz.de/10013187658
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The accessor effect : how (and for whom) renters' lack of perceived brand commitment dilutes brand image
Barnes, Aaron J.; White, Tiffany Barnett - In: Journal of the Academy of Marketing Science 52 (2024) 4, pp. 1069-1085
Persistent link: https://www.econbiz.de/10015048129
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The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina; Yucel-Aybat, Ozge; Block, Lauren - In: The journal of brand management : an international journal 21 (2014) 5, pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
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The role of self-construal and competitiveness in consumers' self-brand connection with domestic vs. foreign brands
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of international consumer marketing 33 (2021) 3, pp. 319-337
Persistent link: https://www.econbiz.de/10012515192
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Inclusion as a component of CSR and a brand connection strategy
Laskin, Alexander V.; Kresic, Katie - In: Public relations for social responsibility : affirming …, (pp. 149-163). 2021
Persistent link: https://www.econbiz.de/10012587443
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Moral credentials versus moral credits : two paths to consumers' licensing of brand transgressions
Ryoo, Yuhosua - In: Journal of business research : JBR 146 (2022), pp. 13-31
Persistent link: https://www.econbiz.de/10013271369
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Building consumer connection with new brands through rituals : the role of mindfulness
Liu, Maggie Wenjing; Zhu, Qichao; Wang, Xian - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 237-250
Persistent link: https://www.econbiz.de/10013273033