Look at me! : look at me! ; conspicuous brand usage, self-brand connection, and dilution
Year of publication: |
2013
|
---|---|
Authors: | Ferraro, Rosellina ; Kirmani, Amna ; Matherly, Ted |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 50.2013, 4, p. 477-488
|
Subject: | brand dilution | flaunting | impression management | self-brand connection | social influence | Management | Markenartikel | Brand |
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