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Color and shopping intentions - The intervening effect of price fairness and perceived affect
Babin, Barry J.; Hardesty, David M.; Suter, Tracy A. - In: Journal of business research : JBR 56 (2003) 7, pp. 541-552
Persistent link: https://www.econbiz.de/10006720641
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Using invoice price information to frame advertised offers
Bearden, William O.; Carlson, Jay P.; Hardesty, David M. - In: Journal of business research : JBR 56 (2003) 5, pp. 355-366
Persistent link: https://www.econbiz.de/10006721158
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Consumer Behavior and Retailing
Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-244
Persistent link: https://www.econbiz.de/10008306744
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Objective and Subjective Knowledge Relationships: A Quantitative Analysis of Consumer Research Findings
Carlson, Jay P.; Vincent, Leslie H.; Hardesty, David M.; … - In: Journal of consumer research : JCR ; an … 35 (2009) 5, pp. 864
Persistent link: https://www.econbiz.de/10008168527
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Brand Familiarity and Invoice Price Effects on Consumer Evaluations: The Moderating Role of Skepticism Toward Advertising
Hardesty, David M.; Carlson, Jay P.; Bearden, William O. - In: Journal of advertising : official publication of the … 31 (2002) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10008118830
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Persuasion knowledge and consumer reactions to pricing tactics
Hardesty, David M.; Bearden, William O.; Carlson, Jay P. - In: Journal of retailing 83 (2007) 2, pp. 199-210
Persistent link: https://www.econbiz.de/10007720190
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Influences on what consumers know and what they think they know regarding marketer pricing tactics
Carlson, Jay P.; Bearden, William O.; Hardesty, David M. - In: Psychology & marketing 24 (2007) 2, pp. 117-142
Persistent link: https://www.econbiz.de/10007590176
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Editorial: Consumer behavior and retailing
Hardesty, David M.; Bearden, William O. - In: Journal of retailing 85 (2009) 3, pp. 239-244
Persistent link: https://www.econbiz.de/10003892338
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The Relationship Between General Ethical Judgments and Copying Behavior at Work
Suter, Tracy A.; Kopp, Steven W.; Hardesty, David M. - In: Journal of business ethics : JOBE 55 (2004) 1, pp. 61-70
Persistent link: https://www.econbiz.de/10006878994
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Disclosure of Odds Information: An Experimental Investigation of Odds Format and Numeric Complexity
Sprott, David E.; Hardesty, David M.; Miyazaki, Anthony D. - In: Journal of public policy & marketing : JPP & M ; an … 17 (1998) 1, pp. 11-23
Persistent link: https://www.econbiz.de/10007063235