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Environmental disorder leads to self-regulatory failure
Chae, Boyoun; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 40 (2013/14) 6, pp. 1203-1218
Persistent link: https://www.econbiz.de/10010353438
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"Our" brand's failure leads to "their" product derogation
Chae, Boyoun; Dahl, Darren W.; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 27 (2017) 4, pp. 466-472
Persistent link: https://www.econbiz.de/10011789702
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The influence of self-view on context effects : how display fixtures can affect product evaluations
Zhu, Rui Juliet; Meyers-Levy, Joan - In: Journal of marketing research : JMR 46 (2009) 1, pp. 37-45
Persistent link: https://www.econbiz.de/10003810242
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Seeking freedom through variety
Levav, Jonathan; Zhu, Rui Juliet - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 600-610
Persistent link: https://www.econbiz.de/10003919308
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Gender differences in the meanings consumers infer from music and other aesthetic stimuli
Meyers-Levy, Joan; Zhu, Rui Juliet - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 495-507
Persistent link: https://www.econbiz.de/10008728805
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Can trade-ins hurt you? : exploring the effect of a trade-in on consumers ́willingness to pay for a new product
Zhu, Rui Juliet; Chen, Xinlei; Dasgupta, Srabana - In: Journal of marketing research : JMR 45 (2008) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10003707177
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Vigilant against manipulation : the effect of regulatory focus on the use of persuasion knowledge
Kirmani, Amna; Zhu, Rui Juliet - In: Journal of marketing research : JMR 44 (2007) 4, pp. 688-701
Persistent link: https://www.econbiz.de/10003569768
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Context effects from bodily sensations : examining bodily sensations induced by flooring and the moderating role of product viewing distance
Meyers-Levy, Joan; Zhu, Rui Juliet; Jiang, Lan - In: Journal of consumer research : JCR ; an … 37 (2010/11) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10003982902
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Perhaps the store made you purchase it : toward an understanding of structural aspects of indoor shopping environments
Meyers-Levy, Joan; Zhu, Rui Juliet - In: Visual marketing : from attention to action ; …, (pp. 193-223). 2008
Persistent link: https://www.econbiz.de/10009260339
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Exploring the impact of various shaped seating arrangements on persuasion
Zhu, Rui Juliet; Argo, Jennifer J. - In: Journal of consumer research : JCR ; an … 40 (2013/14) 2, pp. 336-349
Persistent link: https://www.econbiz.de/10009786433