Similar Search Results

The role of mere closeness : how geographic proximity affects social influence

Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: Journal of marketing 81 (2017) 5, pp. 49-66

Persistent link: https://www.econbiz.de/10011749856

Impact of service pricing on referral behaviour

Barrot, Christian; Becker, Jan U.; Meyners, Jannik - In: European journal of marketing : EJM 47 (2013) 7, pp. 1052-1066

Persistent link: https://www.econbiz.de/10010151563

Reward-scrounging in customer referral programs

Meyners, Jannik; Barrot, Christian; Becker, Jan U.; … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 382-398

Persistent link: https://www.econbiz.de/10011734866

The effect of social media interactions on customer relationship management

Maecker, Olaf; Barrot, Christian; Becker, Jan U. - In: Business Research 9 (2016) 1, pp. 133-155

In recent years, social media have become a popular channel through which customers and companies can interact. However, companies struggle to assess whether their investments in establishing and maintaining brand pages in social media actually meet their high expectations with respect to...

Persistent link: https://www.econbiz.de/10011624512

The effect of social media interactions on customer relationship management

Maecker, Olaf; Barrot, Christian; Becker, Jan U. - In: Business research 9 (2016) 1, pp. 133-155

Persistent link: https://www.econbiz.de/10011488409

Perceived ethical leadership affects customer purchasing intentions beyond ethical marketing in advertising due to moral identity self-congruence concerns

Quaquebeke, Niels van; Becker, Jan U.; Goretzki, Niko; … - In: Journal of business ethics : JOBE 156 (2019) 2, pp. 357-376

Persistent link: https://www.econbiz.de/10012017531

Deckungsbeitragsorientierte Steuerung von Targeting-Kampagnen

Fandrich, Thomas; Barrot, Christian; Becker, Jan U. - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 66 (2014) 7, pp. 601-624

Persistent link: https://www.econbiz.de/10010428765

Entrepreneurial Marketing in Online-Netzwerken

Barrot, Christian; Becker, Jan U.; Clement, Michel - In: Entrepreneurial marketing, (pp. 5-25). 2011

Persistent link: https://www.econbiz.de/10009379638

Seeding strategies for viral marketing : an empirical comparison

Hinz, Oliver; Skiera, Bernd; Barrot, Christian; Becker, … - In: Journal of marketing 75 (2011) 6, pp. 55-71

Persistent link: https://www.econbiz.de/10009384665

Price elasticities for hardcover and papaerback fiction books

Barrot, Christian; Becker, Jan U.; Clement, Michel; … - In: Schmalenbach business review : sbr 67 (2015) 1, pp. 73-91

Persistent link: https://www.econbiz.de/10010471727