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Customer engagement : innovation in non-technical marketing processes

Cambra-Fierro, Jesús J.; Melero-Polo, Iguacel; … - In: Innovation: organization & management : IOM 15 (2013) 3, pp. 326-336

Persistent link: https://www.econbiz.de/10010226652

There's more than one perspective to take into account for successful customer integration into radical new product innovation : a framework and research agenda

Schweitzer, Fiona Maria; Hende, Ellis van den; Hultink, … - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 813-829

Persistent link: https://www.econbiz.de/10012300002

Influence of market orientation on performance : the moderating roles of customer participation breadth and depth in new product development

Morgan, Todd; Anokhin, Sergey Alexander; Wincent, Joakim - In: Industry and innovation 26 (2019) 9, pp. 1103-1120

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Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets

Mingione, Michela; Leoni, Luna - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 1/2, pp. 72-99

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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

Ozuem, Wilson; Willis, Michelle - 2022

: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online … engagement -- Chapter 8: Managing service failure and recovery and online brand communities -- Chapter 9: Value co … marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to …