Perception of marketing executives on the use of co-creation as a tool to break paradigms in the automobile industry : Fiat Mio case study
Year of publication: |
2013
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Authors: | Borella Guido, Ana Lúcia ; Braga, Afonso Carlos ; Las Casas, Alexandre Luzzi |
Published in: |
Journal of international business and economics : JIBE. - [Erscheinungsort nicht ermittelbar] : IABE, ISSN 1544-8037, ZDB-ID 2529293-6. - Vol. 13.2013, 1, p. 23-30
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Subject: | co-creation | dialogue | transparency | engagement | confidentiality and automotive industry | Kfz-Industrie | Automotive industry | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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