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Consumer behaviour
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10,045
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4,206
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4,033
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Han, Heesup
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108
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103
Burmann, Christoph
100
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95
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92
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89
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85
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85
Foxall, Gordon R.
83
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79
Sheth, Jagdish N.
78
Usman, Osly
78
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72
Loureiro, Sandra Maria Correia
72
Nayga, Rodolfo M.
71
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69
Septianto, Felix
69
Bagozzi, Richard P.
68
Bruwer, Johan
68
Agarwal, Sumit
67
Stavins, Joanna
67
Laroche, Michel
66
Wansink, Brian
66
Paul, Justin
64
Rajagopal
61
Jang, Soocheong
60
Pelsmacker, Patrick de
60
Ko, Eunju
59
Verhoef, Peter C.
59
Walsh, Gianfranco
57
Esch, Franz-Rudolf
56
Janssen, Maarten C. W.
56
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55
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55
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55
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7
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807
International journal of consumer studies
768
Psychology & marketing
712
Journal of consumer research : JCR ; an interdisciplinary bimonthly
601
NBER working paper series
521
The journal of brand management : an international journal
487
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
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European Journal of Marketing
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SpringerLink / Bücher
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Tourism management : research, policies, practice
392
European journal of marketing : EJM
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Journal of Consumer Marketing
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NBER Working Paper
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Journal of travel and tourism marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing management : MM
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Journal of retailing
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Journal of international consumer marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of marketing communications
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Journal of marketing
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Cogent business & management
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Journal of fashion marketing and management
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International journal of retail & distribution management
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The international review of retail, distribution and consumer research
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Journal of consumer behaviour : an international research review
296
The journal of consumer marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
284
International journal of contemporary hospitality management
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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EconStor
708
RePEc
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BASE
105
OLC EcoSci
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date (oldest first)
1
Consumer evaluation of brand extension : the Nigerian perspective
Oyeniyi, Omotayo
- In:
African journal of business and economic research : AJBER
5
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003987957
Saved in:
2
Role of brand globalness in consumer evaluation of new product branding strategy
Punyatoya, Plavini
;
Sadh, Ashish
;
Mishra, Sushanta Kumar
- In:
The journal of brand management : an international journal
21
(
2014
)
2
,
pp. 171-188
Persistent link: https://www.econbiz.de/10010252610
Saved in:
3
Evaluating brand extensions, fit perceptions and post-extension brand image : does size matter?
Dall'Olmo Riley, Francesca
;
Hand, Chris
;
Guido, Francesca
- In:
Journal of marketing management : MM
30
(
2014
)
9/10
,
pp. 904-924
Persistent link: https://www.econbiz.de/10010411303
Saved in:
4
Expanding the boundary of brand extensions through brand relationship quality
Arikan, Esra
;
Yılmaz, Çengiz
;
Bodur, Muzaffer
- In:
Journal of business economics and management
17
(
2016
)
6
,
pp. 930-944
Persistent link: https://www.econbiz.de/10011625922
Saved in:
5
The effects of sub-brands and brand name structure on extension evaluation : an empirical study based on Chinese culture
Chen, Tong
;
Ma, Ke
;
Zheng, Chundong
;
Wang, Han
- In:
The journal of brand management : an international journal
22
(
2015
)
8
,
pp. 695-713
Persistent link: https://www.econbiz.de/10011399863
Saved in:
6
Modelling consumer evaluation of brand extensions : empirical evidence from India
Kaur, Harleen
;
Pandit, Ajay
- In:
Vision : the journal of business perspective
19
(
2015
)
1
,
pp. 37-48
Persistent link: https://www.econbiz.de/10011343474
Saved in:
7
An experimental study on the effect of brand and brand extension on omission neglect
Lopes, Evandro Luiz
;
Silva, Dirceu da
;
Costa Hernandez, …
- In:
Journal of international consumer marketing
26
(
2014
)
3
,
pp. 201-216
Persistent link: https://www.econbiz.de/10010380445
Saved in:
8
Wahrnehmung und Beurteilung von Markentransfers : Erfolgsfaktoren für Transferprodukte und
Markenimage
Günther, Stephan
-
2002
-
1. Auflage
-beurteilung des Transferproduktes und des Markenimages. Stephan Günther stellt den aktuellen Forschungsstand zum
Markentransfer
…
Persistent link: https://www.econbiz.de/10001658268
Saved in:
9
Investigating determinants of brand extension success in a fit and a non-fit scenario
Knoerzer, Katharina
;
Millemann, Jan Andre
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
4
,
pp. 379-398
Persistent link: https://www.econbiz.de/10012693543
Saved in:
10
How loyalty extends across product categories
Grasby, Alicia
;
Corsi, Armando
;
Dawes, John
;
Driesener, Carl
- In:
Journal of consumer behaviour
21
(
2022
)
1
,
pp. 153-163
Persistent link: https://www.econbiz.de/10012814006
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