Carpenter, Jason M.; Fairhurst, Ann - In: Journal of Fashion Marketing and Management: An … 9 (2005) 3, pp. 256-269
Purpose – To examine the effect of utilitarian and hedonic shopping benefits on customer satisfaction, loyalty, and …, positive relationships between utilitarian and hedonic shopping benefits, customer satisfaction, customer loyalty, and word of … between the delivery of shopping benefits (e.g. hedonic and utilitarian) and important outcome variables (e.g. customer …