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How competitive marketing expe...
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The effect of marketing breadth and competitive spread on category growth
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
- In:
Production and operations management : the flagship …
31
(
2022
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10013163964
Saved in:
2
Using attraction models for competitive optimization : pitfalls to avoid and conditions to check
Soberman, David A.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003379159
Saved in:
3
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
Saved in:
4
Competitive response and market evolution
Gatignon, Hubert A.
;
Soberman, David A.
-
2000
Persistent link: https://www.econbiz.de/10001634482
Saved in:
5
Research issues at the boundary of competitive dynamics and market evolution
Soberman, David A.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001826130
Saved in:
6
Preview provision under competition
Xiang, Yi
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 149-169
Persistent link: https://www.econbiz.de/10008905583
Saved in:
7
Consumer favorites and the design of news
Xiang, Yi
;
Soberman, David A.
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 188-205
Persistent link: https://www.econbiz.de/10010345156
Saved in:
8
The Effect of Marketing Breadth and Competitive Spread on Category Growth
Xiang, Yi
;
Soberman, David
;
Gatignon, Hubert
- In:
Production and Operations Management
31
(
2021
)
2
,
pp. 622-644
Persistent link: https://www.econbiz.de/10012636669
Saved in:
9
Statistical analysis of management data
Gatignon, Hubert
;
Gatignon, Hubert A.
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003853843
Saved in:
10
Statistical analysis of management data
Gatignon, Hubert
-
2003
Persistent link: https://www.econbiz.de/10001713085
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