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Journal of historical research in marketing
Bingley [u.a.] : Emerald - 1.2009 -
Persistent link: https://www.econbiz.de/10003834045
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Journal of historical research in marketing
2009-: Bingley [u.a.] : Emerald - 1.2009 -
Persistent link: https://www.econbiz.de/10003794635
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Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael; Bach, Thomas; Griese, Ilka - In: Kundenintegration : Forum Dienstleistungsmanagement, (pp. 35-62). 2009
Persistent link: https://www.econbiz.de/10003808615
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Parallel universes and disciplinary space : the bifurcation of managerialism and social science in marketing studies
Hackley, Christopher E. - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 643-659
Persistent link: https://www.econbiz.de/10003886206
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Marketing theory: breaking the siege of incrementalism
Dholakia, Nikhilesh - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 825-829
Persistent link: https://www.econbiz.de/10003886249
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Beyond critical marketing
Firat, A. Fuat - In: Journal of marketing management : MM 25 (2009) 7/8, pp. 831-834
Persistent link: https://www.econbiz.de/10003886252
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Betriebswirtschaftslehre und Marketing
Kaas, Klaus Peter - In: Unternehmenssteuerung : Ökonomie, Controlling, …, (pp. 173-190). 2006
Persistent link: https://www.econbiz.de/10003374995
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Wholesaling, the role of the middleman and marketing costs : some forgotten concepts in marketing thought
Tamilia, Robert; Charlebois, Sylvain - In: Journal of management research 1 (2009) 2, pp. 1-20
Persistent link: https://www.econbiz.de/10003914670
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Hollander's doctoral seminar in the history of marketing thought
Jones, D. G. Brian; Keep, William - In: Journal of historical research in marketing 1 (2009) 1, pp. 151-164
Persistent link: https://www.econbiz.de/10003915767
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Editing The History of Marketing Thought
Tadajewski, Mark - In: Journal of historical research in marketing 1 (2009) 2, pp. 318-329
Persistent link: https://www.econbiz.de/10003917549