Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Year of publication: |
2009
|
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Authors: | Kleinaltenkamp, Michael ; Bach, Thomas ; Griese, Ilka |
Published in: |
Kundenintegration : Forum Dienstleistungsmanagement. - Wiesbaden : Gabler, ISBN 3-8349-1027-9. - 2009, p. 35-62
|
Subject: | Dienstleistungsmarketing | Services marketing | Kundenintegration | Customer integration | Ökonomische Ideengeschichte | History of economic thought | Marketingtheorie | Marketing theory | Theorie | Theory |
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