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Consumer behaviour
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The role of individual and training design factors on training transfer
Bhatti, Muhammad Awais
;
Kaur, Sharan
- In:
Journal of European industrial training
34
(
2010
)
7
,
pp. 656-673
Persistent link: https://www.econbiz.de/10008453054
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42
Customer experiences with brands : literature review and research directions
Ismail, Ahmed Rageh
;
Melewar, T. C.
;
Lim, Lynn
; …
- In:
The marketing review
11
(
2011
)
3
,
pp. 205-225
Persistent link: https://www.econbiz.de/10009853207
Saved in:
43
Experience Marketing: An Empirical Investigation
Ismail, Ahmed Rageh
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
3
,
pp. 167-202
Persistent link: https://www.econbiz.de/10009291492
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