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Social Capital of Young Techno...
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Bharadwaj, Sundar
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Xiong, Guiyang
16
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4
Parzen, Michael
4
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Wang, Pengyuan
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Asymmetric roles of advertising and marketing capability in financial returns to news : turning bad into good and good into great
Xiong, Guiyang
;
Bharadwaj, Sundar
- In:
Journal of marketing research : JMR
50
(
2013
)
6
,
pp. 706-724
Persistent link: https://www.econbiz.de/10010233182
Saved in:
2
Prerelease buzz evolution patterns and new product performance
Xiong, Guiyang
;
Bharadwaj, Sundar
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 401-421
Persistent link: https://www.econbiz.de/10010370706
Saved in:
3
Social capital of young technology firms and their IPO values : the complementary role of relevant absorptive capacity
Xiong, Guiyang
;
Bharadwaj, Sundar
- In:
Journal of marketing
75
(
2011
)
6
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009384659
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4
Marketing's and operations' roles in product recall prevention : antecedents and consequences
Chakravarty, Anindita
;
Saboo, Alok R.
;
Xiong, Guiyang
- In:
Production and operations management : the flagship …
31
(
2022
)
3
,
pp. 1174-1190
Persistent link: https://www.econbiz.de/10013164072
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5
Where does pride lead? : corporate managerial hubris and strategic emphasis
Kim, Min Chung
;
Xiong, Guiyang
;
Kim, Kwang-ho
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 537-556
Persistent link: https://www.econbiz.de/10011879708
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6
Corporate environmental commitment and financial performance : moderating effects of marketing and operations capabilities
Hirunyawipada, Tanawat
;
Xiong, Guiyang
- In:
Journal of business research : JBR
86
(
2018
),
pp. 22-31
Persistent link: https://www.econbiz.de/10011855192
Saved in:
7
Frontiers: asymmetric effects of recreational cannabis legalization
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 927-936
Persistent link: https://www.econbiz.de/10012147186
Saved in:
8
Try it on! : contingency effects of virtual fitting rooms
Yang, Shuai
;
Xiong, Guiyang
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 789-822
Persistent link: https://www.econbiz.de/10012198619
Saved in:
9
Serial position effects on native advertising effectiveness : differential results across publisher and advertiser metrics
Wang, Pengyuan
;
Xiong, Guiyang
;
Yang, Jian
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 82-97
Persistent link: https://www.econbiz.de/10012175893
Saved in:
10
Virtual fitting room effect : moderating role of body mass index
Yang, Shuai
;
Xiong, Guiyang
;
Mao, Huifang
;
Ma, Minghui
- In:
Journal of marketing research
60
(
2023
)
6
,
pp. 1221-1241
Persistent link: https://www.econbiz.de/10014427569
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