Hubert, Marco; Blut, Markus; Brock, Christian; Zhang, … - In: European Journal of Marketing 53 (2019) 6, pp. 1073-1098
Purpose: This study aims to develop a comprehensive adoption model that combines constructs from various theories and tests these theories against each other. The study combines a technology acceptance model, innovation diffusion theory and risk theory. It develops this model in a smart home...