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A Real Options Logic for Initiating Technology Positioning Investments

McGrath, Rita Gunther - In: The Academy of Management review : AMR 22 (1997) 4, pp. 974-996

Persistent link: https://www.econbiz.de/10007366461

The entrepreneurial mindset : strategies for continuously creating opportunity in an age of uncertainty

McGrath, Rita Gunther; MacMillan, Ian C. - 2000

Persistent link: https://www.econbiz.de/10004599292

Innovation, Competitive Advantage and Rent: A Model and Test

McGrath, Rita Gunther; Tsai, Ming-Hone; Venkataraman, S.; … - In: Management Science 42 (1996) 3, pp. 389-403

Four antecedents, it is argued, are necessary precursors for a firm to capture rents from innovation. The antecedents are causal understanding; innovation team proficiency; emergence and mobilization of new competences; and creation of competitive advantages, each of which are conceptually...

Persistent link: https://www.econbiz.de/10009208593

Marketbusters : 40 strategic moves that drive exceptional business growth

McGrath, Rita Gunther; MacMillan, Ian C. - 2005

Persistent link: https://www.econbiz.de/10004816187

Using Real Options Discipline for Highly Uncertain Technology Investments

Macmillan, Ian C.; van Putten, Alexander B.; Mcgrath, … - In: Research technology management 49 (2006) 1, pp. 29-37

Persistent link: https://www.econbiz.de/10006229097

MANAGER'S TOOL KIT: DISCOVERY-DRIVEN PLANNING

McGrath, Rita Gunther; MacMillan, Ian C. - In: Harvard business review : HBR 73 (1995) 4, pp. 44-56

Persistent link: https://www.econbiz.de/10005996409

Innovation, competitive advantage and rent: A model and test

McGrath, Rita Gunther; Tsai, Ming-Hone; Venkataraman, S.; … - In: Management science : journal of the Institute for … 42 (1996) 3, pp. 389-403

Persistent link: https://www.econbiz.de/10006101502

SPECIAL RESEARCH FORUM ON NEW AND EVOLVING ORGANIZATIONAL FORMS - Organized Dissonance: Feminist Bureaucracy as Hybrid Form

Child, John; McGrath, Rita Gunther; Ashcroft, Karen Lee - In: Academy of Management journal : AMJ 44 (2001) 6, pp. 1301-1321

Persistent link: https://www.econbiz.de/10006114422

SPECIAL RESEARCH FORUM ON NEW AND EVOLVING ORGANIZATIONAL FORMS - The Incident Command System: High-Reliability Organizing for Complex and Volatile Task Environments

Child, John; McGrath, Rita Gunther; Bigley, Gregory A.; … - In: Academy of Management journal : AMJ 44 (2001) 6, pp. 1281-1300

Persistent link: https://www.econbiz.de/10006114423

SPECIAL RESEARCH FORUM ON NEW AND EVOLVING ORGANIZATIONAL FORMS - Continuous "Morphing": Competing through Dynamic Capabilities, Form, and Function

Child, John; McGrath, Rita Gunther; Rindova, Violina P.; … - In: Academy of Management journal : AMJ 44 (2001) 6, pp. 1263-1280

Persistent link: https://www.econbiz.de/10006114424