Marketbusters : 40 strategic moves that drive exceptional business growth
Rita Gunther McGrath , Ian C. MacMillan
| Year of publication: |
2005
|
|---|---|
| Authors: | McGrath, Rita Gunther ; MacMillan, Ian C. |
| Publisher: |
Boston, Mass. : Harvard Business School |
| Subject: | Strategic planning | Customer relations | Management |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | VIII, 264 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 1-59139-123-7 |
| Source: |
Persistent link: https://www.econbiz.de/10004816187