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Rethinking customer-perceived value in business markets from an organizational perspective

Kleinaltenkamp, Michael; Eggert, Andreas; Kashyap, Vishal; … - In: Journal of Inter-Organizational Relationships 28 (2022) 1/2, pp. 1-18

Persistent link: https://www.econbiz.de/10013460222

Technischer Vertrieb : Grundlagen

Kleinaltenkamp, Michael (ed.) - 1995

Persistent link: https://www.econbiz.de/10014005454

Actor experience : bridging individual and collective-level theorizing

Becker, Larissa; Karpen, Ingo Oswald; Kleinaltenkamp, … - In: Journal of business research : JBR 158 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014280354

Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag

Günter, Bernd; Kleinaltenkamp, Michael - 1997

Persistent link: https://www.econbiz.de/10014273468

How business usage center members' self-concepts affect their perceptions and assessments in organizational usage processes

Huber, Maximilian; Kleinaltenkamp, Michael - In: Industrial marketing management : the international … 114 (2023), pp. 152-164

Persistent link: https://www.econbiz.de/10014433431

How salespeople adapt communication of customer value propositions in business markets

Bischoff, Pirmin; Hogreve, Jens; Elgeti, Laura; … - In: Industrial marketing management : the international … 114 (2023), pp. 226-242

Persistent link: https://www.econbiz.de/10014433432

Marketing und Innovation in disruptiven Zeiten : eine Einführung und eine Einordnung der Beiträge dieses Buches

Kleinaltenkamp, Michael; Gabriel, Lorenz; Morgen, Julian; … - In: Marketing und Innovation in disruptiven Zeiten, (pp. 1-29). 2023

Persistent link: https://www.econbiz.de/10013555040

Customer Success Management : Helping Business Customers Achieve Their Goals

Kleinaltenkamp, Michael; Prohl-Schwenke, Katharina; … - 2023

Chapter 1 The Rise of a New Business Function: Customer Success (Management) -- Chapter 2 Customer Success and Customer Success Management -- Chapter 3 Customer Success Management Drivers -- Chapter 4 Value-Based Selling -- Chapter 5 Solution Realization -- Chapter 6 Customer Success Management...

Persistent link: https://www.econbiz.de/10014229312

Transaction cost theory refined: Theoretical and empirical evidence from a business-to-business marketing perspective

Ungruhe, Markus; Kreis, Henning; Kleinaltenkamp, Michael - Fachbereich Wirtschaftswissenschaft, Freie Universität … - 2010

Recently, integrating Transaction Cost Economic (TCE) and Resource Based View (RBV) arguments has become one of the most prominent theoretical approaches in research on business relationships. We question this dominance and strengthen an exclusive TCE perspective by recalling two of the core TCE...

Persistent link: https://www.econbiz.de/10008794601

Blueprinting the service company: Managing service processes efficiently

Flie[ss], Sabine; Kleinaltenkamp, Michael - In: Journal of Business Research 57 (2004) 4, pp. 392-404

Persistent link: https://www.econbiz.de/10005465453