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Führen Kundenclubs zu Kundenbindung? : eine empirische Untersuchung der Wirkungsweise von Kundenclubs im stationären Handel

Floh, Arne; Koller, Monika - In: Jahrbuch der Absatz- und Verbrauchsforschung 51 (2005) 2, pp. 116-135

Persistent link: https://www.econbiz.de/10006077339

Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour

Floh, Arne; Koller, Monika; Zauner, Alexander - In: Journal of marketing management : MM 29 (2013) 5, pp. 646-670

Persistent link: https://www.econbiz.de/10010135407

Success factors of internet payment systems

Treiblmaier, Horst; Pinterits, Andreas; Floh, Arne - In: International journal of electronic business 6 (2008) 4, pp. 369-385

Persistent link: https://www.econbiz.de/10009851598

Further insights into perceived value and consumer loyalty: A “Green” perspective

Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1177

Persistent link: https://www.econbiz.de/10009796289

Customer segmentation using unobserved heterogeneity in the perceived-value–loyalty–intentions link

Floh, Arne; Zauner, Alexander; Koller, Monika; Rusch, Thomas - In: Journal of Business Research 67 (2014) 5, pp. 974-982

Multiple facets of perceived value perceptions drive loyalty intentions. However, this value–loyalty link is not uniform for all customers. In fact, the present study identifies three different segments that are internally consistent and stable across different service industries, using two...

Persistent link: https://www.econbiz.de/10011049933