We explore the effectiveness of empowerment‐messages in two contexts of fear caused by an existential threat: COVID‐19 pandemic and economic fear. We show in a field experiment that an empowerment‐message, which increased sales of an online retailer by 13% before COVID‐19 lockdowns when...

From the customer, company, and sustainability perspectives, it is agreed that e-commerce returns should be avoided. However, practical approaches to preventing returns are lacking. A large-scale experiment in four European countries now shows that behavioral design interventions ("nudging") can...