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Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia

Low, Wen-shinn; Cheng, Soo-may - In: Journal for East European Management Studies 14 (2009) 1, pp. 86-104

The rise of emerging markets not only provides opportunities for business growth but also for academic researchers to explore different paradigms in international marketing activities. This article details a case study of how a Taiwanese mother board company establishes and re-structures...

Persistent link: https://www.econbiz.de/10010322977

Establishing and restructuring marketing channels: an exploratory study of a Taiwanese company in Russia

Low, Wen-shinn; Cheng, Soo-may - In: Journal of East European management studies : JEEMS 14 (2009) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10003819852

The link between customer satisfaction and price sensitivity : an investigation of retailing industry in Taiwan

Low, Wen-shinn; Lee, Jeng-da; Cheng, Soo-may - In: Journal of retailing and consumer services 20 (2013) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10009701674

Establishing and restructuring marketing channels : an exploratory study of a Taiwanese company in Russia

Low, Wen-shinn; Cheng, Soo-may - In: Journal of East European management studies : JEEMS 14 (2009) 1, pp. 86-104

Persistent link: https://www.econbiz.de/10009788269

Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia

Low, Wen-Shinn; Cheng, Soo-May - In: Journal for East European Management Studies 14 (2009) 1, pp. 86-86

Persistent link: https://www.econbiz.de/10005704638

The link between customer satisfaction and price sensitivity: An investigation of retailing industry in Taiwan

Low, Wen-Shinn; Lee, Jeng-Da; Cheng, Soo-May - In: Journal of retailing and consumer services 20 (2013) 1, pp. 1-10

Persistent link: https://www.econbiz.de/10010055243

Two-step influence tactics : exploring how coercive power is exercised in channel triads

Low, Wen-Shinn - In: Journal of business-to-business marketing 25 (2018) 4, pp. 299-317

Persistent link: https://www.econbiz.de/10011956316

The exercise and acceptance of power in an industrial channel dyad

Low, Wen-Shinn; Lee, Han-Tzong - In: Journal of business-to-business marketing 23 (2016) 2, pp. 135-151

Persistent link: https://www.econbiz.de/10011515733

Buyer-supplier networks : an exploratory study of Taiwanese fastener firms in China

Goh, Mark; Low, Wen-Shinn - In: Journal of Asian business 21 (2005) 1, pp. 33-51

Persistent link: https://www.econbiz.de/10003402074

Buyer-Supplier Networks: An Exploratory Study of Taiwanese Fastener Firms in China

Goh, Mark; Low, Wen-Shinn - In: Journal of Asian business 21 (2005) 1, pp. 33-52

Persistent link: https://www.econbiz.de/10007390718