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Access to Networks and Commitment to Internationalisation as Precursors to Marketing Strategies in International Markets
Solberg, Carl Arthur; Durrieu, François - In: Management international review : mir ; journal of … 46 (2006) 1, pp. 57-84
Persistent link: https://www.econbiz.de/10006748042
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The impact of national culture and communication on exporter–distributor relations and on export performance
Nes, Erik B.; Solberg, Carl Arthur; Silkoset, Ragnhild - In: International business review : the official journal of … 16 (2007) 4, pp. 405-424
Persistent link: https://www.econbiz.de/10007755806
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Management orientation and export performance : the case of Norwegian ICT companies
Solberg, Carl Arthur; Olsson, Ulf H. - In: Baltic journal of management 5 (2010) 1, pp. 28-50
Persistent link: https://www.econbiz.de/10009878266
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The Perennial Issue of Adaptation or Standardization of International Marketing Communication: Organizational Contingencies and Performance
Solberg, Carl Arthur - In: Journal of international marketing 10 (2002) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10007234823
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Educator Insights: Standardization or Adaption of the International Marketing Mix: The Role of the Local Subsidiary-Representative
Solberg, Carl Arthur - In: Journal of international marketing 8 (2000) 1, pp. 78-98
Persistent link: https://www.econbiz.de/10007243173
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A Framework for Analysis of Strategy Development in Globalizing Markets
Solberg, Carl Arthur - In: Journal of international marketing 5 (1997) 1, pp. 9-30
Persistent link: https://www.econbiz.de/10007251093
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A Taxonomy of the Pricing Practices of Exporting Firms: Evidence from Austria, Norway, and the United States
Solberg, Carl Arthur; Stttinger, Barbara; Yaprak, Attila - In: Journal of international marketing 14 (2006) 1, pp. 23-48
Persistent link: https://www.econbiz.de/10007225591
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Born globals: Propositions to help advance the theory
Gabrielsson, Mika; Kirpalani, V.H.Manek; Dimitratos, Pavlos - In: International business review : the official journal of … 17 (2008) 4, pp. 385-401
Persistent link: https://www.econbiz.de/10008072994
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Product Complexity and Cultural Distance Effects on Managing International Distributor Relationships: A Contingency Approach
Solberg, Carl Arthur - In: Journal of international marketing 16 (2008) 3, pp. 57-83
Persistent link: https://www.econbiz.de/10008093659
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Strategy development in international markets: a two tier approach
Solberg, Carl Arthur; Durrieu, François - In: International marketing review 25 (2008) 5, pp. 520-543
Persistent link: https://www.econbiz.de/10008108481