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Brown, Stephen - 2016

This book introduces readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands

Persistent link: https://www.econbiz.de/10011538916

Petals on a wet, black brand : the place of poetry in consumer culture theory

Brown, Stephen - 2014

Persistent link: https://www.econbiz.de/10010475710

Animal house : brand mascots, mascot brands and more besides

Brown, Stephen - In: Journal of customer behaviour 13 (2014) 2, pp. 77-92

Persistent link: https://www.econbiz.de/10010415669

Wake up and smell the coffin : an introspective obituary

Brown, Stephen - In: Journal of business research : JBR 65 (2012) 4, pp. 461-466

Persistent link: https://www.econbiz.de/10009512753

There's a scholar born every minute : this way to the eejit

Brown, Stephen - In: Journal of historical research in marketing 4 (2012) 2, pp. 324-330

Persistent link: https://www.econbiz.de/10009561211

Justice pénale internationale et violences électorales : les enjeux de la CPI au Kenya

Brown, Stephen - In: Revue tiers monde 205 (2011), pp. 85-100

Persistent link: https://www.econbiz.de/10008937989

It's a kinda magic : adventures in alchemy

Brown, Stephen - In: Marketing : metaphors and metamorphosis, (pp. 88-101). 2008

Persistent link: https://www.econbiz.de/10003746813

How to win sales and influence customers : a black swan story

Brown, Stephen - In: Journal of customer behaviour 7 (2008) 1, pp. 7-17

Persistent link: https://www.econbiz.de/10003721683

Are marketing's metaphors good for it?

Brown, Stephen - In: The marketing review 8 (2008) 3, pp. 209-221

Persistent link: https://www.econbiz.de/10003760725

Ambi-brand culture : on a wing and a swear with Ryanair

Brown, Stephen - In: Brand culture, (pp. 50-66). 2005

Persistent link: https://www.econbiz.de/10003239252

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