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Direct selling (DS) is simultaneously a business model, a channel of distribution, and an activity engaged in by its distributors. In this paper, we provide a framework for analyzing and discuss academic research on the DS distribution model.We focus in particular on research that develops...
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Direct Selling: A Global and Social Business Model is a collective project from eight academics and practitioners who have dedicated much of their careers to understanding direct selling as both a go-to-market strategy and a channel of distribution and to capturing the people who are the...
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Today's future business leaders are confronted early in their academic careers with history-making events which have a profound impact on the global economic system. These students of business are being exposed to behaviors as they unfold and, as such, are possibly living in an age of the...
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