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This research examines the website design factors that influence the trust in online bookstores. The success of an online store to a great extent depends upon the credibility of its website. The survey results show that security, interaction, and navigation functionality are design constructs...
Persistent link: https://www.econbiz.de/10008539550
This research examines the website design factors that influence the trust in online bookstores. The success of an online store to a great extent depends upon the credibility of its website. The survey results show that security, interaction, and navigation functionality are design constructs...
Persistent link: https://www.econbiz.de/10005751549
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