Distribution network redesign for marketing competitiveness
Jennifer Shang, Tuba Pinar Yildirim, Pandu Tadikamalla, Vikas Mittal, & Lawrence H. Brown
| Year of publication: |
2009
|
|---|---|
| Authors: | Shang, Jennifer ; Yildirim, Tuba Pinar ; Tadikamalla, Pandu ; Mittal, Vikas ; Brown, Lawrence H. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 73.2009, 2, p. 146-163
|
| Subject: | Vertrieb | Physical distribution | Organisatorischer Wandel | Organizational change | Lieferkette | Supply chain | Standorttheorie | Location theory | Betriebliche Standortwahl | Firm location choice | Sensitivitätsanalyse | Sensitivity analysis | Marketingmanagement | Marketing management | Pharmaindustrie | Pharmaceutical industry | USA | United States |
| Extent: | graph. Darst., Kt. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Fallstudie ; Case study ; Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820614