Bednall, David Hugh; Valos, Michael; Adam, Stewart; … - In: Sport Management Review 15 (2012) 1, pp. 80-90
People from Generation Y, given their number and stage in the family life-cycle, represent a key emerging audience for major sports. The study focussed on the effect of friends and half time enhancements on likely attendance at matches. The sport domain was the Australian Football League (AFL),...