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With the increased importance of retailing through the Internet, or e-tailing, researchers and practitioners alike have been interested in the role that trust can play in intentions to transact online. However, influences of trust on intentions to provide personal information to complete the...
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This study examines cross-cultural differences in thinking styles in the context of hybrid retailers (i.e., land-based retailers that augment their retail operations by creating online stores). Prior research indicates that consumers transfer retailer-related associations from hybrid retailers'...
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