Becerra, Enrique P.; Badrinarayanan, Vishag; Kim, Chung-Hyun - In: Journal of Business Research 66 (2013) 3, pp. 336-344
This study examines cross-cultural differences in thinking styles in the context of hybrid retailers (i.e., land-based retailers that augment their retail operations by creating online stores). Prior research indicates that consumers transfer retailer-related associations from hybrid retailers'...