Beginning in the late 1980s, the widely held assumption that scientific management (Taylorism) was an authoritarian and mechanical body of thought and practice began to be subjected to sustained challenge. Underpinning this contest was a growing understanding that, in his last years, Frederick...

The Australian Consumers' Association (ACA) was formed in 1959 in response to increasing market competition, falling product standards and mass manipulation by marketers. Despite being the first, largest and most influential consumer organization in Australia, the Association and the origin of...

Purpose – The purpose of this paper is to examine motivational research (MR) – the most maligned and misunderstood branch of market research. It argues that MR has been too easily dismissed by researchers. In so doing, they have ignored a potentially significant insight into the post World...