“Pseudo‐scientific hokus pokus”: motivational research's Australian application
Year of publication: |
2009
|
---|---|
Authors: | McLeod, Amanda |
Published in: |
Journal of Historical Research in Marketing. - Emerald Group Publishing Limited, ISSN 1755-7518, ZDB-ID 2494385-X. - Vol. 1.2009, 2, p. 224-245
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Advertising | Australia | Consumer behaviour | Consumer psychology | Motivation (psychology) |
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