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Business relating business : managing organisational relations and networks
Wilkinson, Ian F. - 2008
Persistent link: https://www.econbiz.de/10003640564
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Realize what you have
Wilkinson, Ian - In: The innovation handbook : how to profit from your …, (pp. 26-29). 2010
Persistent link: https://www.econbiz.de/10003971499
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A history of network and channels thinking in marketing in the 20th Century
Wilkinson, Ian - 2008
Persistent link: https://www.econbiz.de/10003610639
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Roger Layton and marketing systems theory
Wilkinson, Ian F. - In: Australasian marketing journal 20 (2012) 3, pp. 185-189
Persistent link: https://www.econbiz.de/10009624326
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Don Dixon : a scholar of marketing and gentleman of the first order
Wilkinson, Ian F. - In: Journal of historical research in marketing 3 (2011) 1, pp. 96-107
Persistent link: https://www.econbiz.de/10008936941
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Introduction to special issue on the life and work of Roger A. Layton
Wilkinson, Ian F. - In: Australasian marketing journal 20 (2012) 3, pp. 179-180
Persistent link: https://www.econbiz.de/10009682068
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Research projects with universities
Wilkinson, Ian - In: The innovation handbook : how to develop, manage and …, (pp. 236-240). 2008
Persistent link: https://www.econbiz.de/10003737181
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The Uruguay Round and financial services
Wilkinson, Ian F. - In: The Uruguay Round results : a European lawyers' perspective, (pp. 401-419). 1995
Persistent link: https://www.econbiz.de/10001319709
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Suffering : a sociological introduction
Wilkinson, Ian - 2005
Persistent link: https://www.econbiz.de/10004832292
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Connect, engage, transform : how B2B researchers can engage in impactful industry collaboration
Mooi, Erik; Mani, Sudha; Kleinaltenkamp, Michael; … - In: Journal of Business & Industrial Marketing 35 (2020) 8, pp. 1305-1310
Purpose: This paper aims to argue that engagement with industry in research, while costly in terms of time and effort, can provide benefits in terms of measurable research impact, particularly in the business-to-business (B2B) domain. Design/methodology/approach: This study draws joint...
Persistent link: https://www.econbiz.de/10012277281