Purpose – This paper aims to uncover service worker behaviours and service setting facets contributing to satisfaction/dissatisfaction during critical service encounters in the context of interpersonal services in elaborate servicescape from consumers' perspectives. Design/methodology/approach...

The objective of this research paper is to investigate the effects of female role orientation on role structure in the family decision making. Five different purchase decisions were examined. A total of 300 females were interviewed in Dehradun district of Uttrakhand. Structured questionnaires...