Role of Females in Family Buying Decision-Making—A Study among Females in Uttrakhand
Year of publication: |
2009
|
---|---|
Authors: | Juyal, Som Aditya ; Singh, M. P. |
Published in: |
Vision. - Vol. 13.2009, 4, p. 15-23
|
Subject: | Female Buying Behaviour | Consumer Durables | Family | Female Role Orientation |
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