Indian economy is evolving day by day, and with an upswing spending power of its inhabitants advertising has been emerging as one of the most effective tools for the companies to reach out to their customers. Best advertisement agencies create value through giving the product personality,...

Purpose – The purpose of this paper is to investigate the variables for the non-existence of transparency information in red meat supply chains operating in Gulf cooperation council (GCC) countries. The study provides a synthesis and proposes a hierarchy-based model among the identified...

Purpose In Gulf Cooperation Council (GCC) countries, entrepreneurship is not a very popular option among women. The low rate of entrepreneurship as a career choice among females is attributed to factors that are specific to females in GCC region. The purpose of this paper is to understand these...

Purpose U-commerce is an emerging paradigm transcending traditional e-commerce boundaries. The purpose of this paper is to highlight those issues that deserve attention in developing successful u-commerce models. Design/methodology/approach The interpretive structural model technique is adopted...

Purpose The purpose of this paper is to integrate the “triple bottom line (3BL)” approach in the supplier selection decision. It also aims to consider the feedback effect of the decision on strategic factors that determine the future viability of the firm in the market....

Purpose The purpose of this paper is to explore the influence of organizational culture and leadership style on employees’ job satisfaction, organizational commitment and work motivation in the educational sector in the state of Qatar. Design/methodology/approach The study was conducted using...

Purpose The purpose of this paper is to provide insight into the factors that influence the mindset of youth in the United Arab Emirates (UAE) in choosing entrepreneurship as their future employment. It also suggests the pathway to improve the role of the universities as strategic drivers in...

Purpose – Organizational commitment (OC) has important implications for both individuals and organizational outcomes. This paper aims to present an approach to understand the dynamics between various enablers that help to improve OC in the organizations. Design/methodology/approach – Using...