Clochet, Joeri; Cosaert, Sam; Cherchye, Laurens; Rock, … - In: Review of Business and Economics LV (2010) 1, pp. 90-106
We compare two manipulative forces from our daily shopping environment: store environment and advertising. Deviating from existing studies in the literature, we isolate store environment and advertising by using a simple experimental design, and we use a revealed preference methodology for...